Beyond The Wall Consulting | Markus Wildíng
Your Strategic Partner
in the Global Games Industry
Beyond the Wall Consulting is me, Markus Wilding,
a seasoned industry expert with decades of expertise in marketing, communications, and the wider business within the global video games industry. Drawing on extensive experience gained from living and working across key markets such as the United States, United Kingdom, and Germany, I have held leadership roles at world-class AAA publishers, including 2K, Rockstar Games, and Activision, as well as indie publisher Private Division.
Whether building go-to-market strategies, managing cross-regional teams, crafting the right messaging, connecting you with the right partners, or optimizing market positioning, I combine flexibility, dedication, and a truly global perspective to deliver impactful, customized solutions for your business challenges.
About
Global Expertise with a Personal Touch
After nearly 30 years working in the video game industry, I founded Beyond the Wall Consulting to help companies meet the ever-increasing challenges of a dynamic and competitive landscape. With leadership experience spanning AAA publishers and companies active in the Indie market alike, I combine deep industry knowledge with a hands-on approach to drive meaningful results. Throughout my career I maintained a deep love for games and the people who make them, and I remain extremely enthusiastic and driven about my work.
Going Beyond the Wall
“Beyond the Wall” represents a mindset as much as a mission. It reflects navigating international markets and opportunities across borders to deliver solutions that resonate globally. It embodies creativity—thinking beyond conventional boundaries to craft strategies that stand out in a highly competitive industry. And most importantly, it signifies my commitment to going the extra mile for every client, ensuring that their goals are not only met, but exceeded.
At Beyond the Wall Consulting, I’m driven by a passion for pushing limits, exploring new horizons, and delivering results that make a lasting impact.
People-first culture
I’ve led marketing, communications, and business development efforts across Europe, North America, and Asia, ensuring tailored approaches for each market. Known for fostering a collaborative culture, I firmly believe in a “people-first” leadership style that inspires trust, inclusivity, and dedication.
This is also my mindset when working with clients and partners, ensuring that every collaboration is built on mutual respect, clear communication, and a shared commitment to achieving outstanding results.
SERVICES
Tailored Solutions for the Global Games Industry.
Workshops & Coaching: Marketing, PR & Pitching
I design and execute engaging and practical workshops to empower both teams and individuals. Whether it’s marketing strategy, effective PR practices, or mastering the art of pitching, I deliver actionable insights that will make a real difference in your projects.
Strategic Internationalization Consulting
Thinking of expanding into new markets? I provide tailored strategies and hands-on support to help you navigate international expansion. With deep market knowledge and global experience, I can help you overcome challenges and seize new opportunities in established as well as emerging markets.
Business Facilitation and Network Management
Leveraging my extensive network of industry contacts, I foster partnerships between developers, publishers, agencies, and service providers. There’s the right tool for every task and knowing who can provide the right service for your plans can be a game changer.
Media Training & Messaging Development
Effective communication can make or break your game’s public perception. I offer tailored media training for spokespeople, equipping them with the skills and confidence to handle interviews, presentations, and high-pressure situations. From carefully crafted key messaging to comprehensive Q&A documents, I ensure you’re prepared for every question — whether it’s during a major announcement, a launch event, or a critical moment in your campaign. Together, we’ll refine your narrative and deliver your story with clarity, impact, and authenticity.
Strategic Go-to-Market Consulting and Execution
I design and implement comprehensive global marketing strategies to guide your game from announcement to launch and beyond. From defining target audiences and personas to conducting SWOT and competitor analyses, to crafting impactful marketing timelines, I integrate all relevant channels to help your game stand out in today’s crowded market.
Clients & Partners
Testimonials
Contact
Markus Wilding
Beyond the Wall Consulting